About Us

This page tells you a bit about us and why we are here.

We are team of experienced consultants committed to operational excellence. Our services help you reduce operational variability, instabilities and risks arising due to plant and equipment breakdown, meet forecast production and/or service goals, supply chain headaches, reduce operating costs, and increase revenues.

JVRP

James Reyes-Picknell

If you want to know about us, you need to know a bit about our founder, James Reyes-Picknell.

We know that big mistakes are not an option in your position. You want the best there is on your team. James literally wrote the book on maintenance and reliability – the others have read it, some have adopted it, others have copied it. When they need deep subject-matter expertise, the big-name consultancies call on James. He is the one you want to know.

James Reyes-Picknell

James Reyes-Picknell, is President and Principal Consultant of Conscious Asset, a front-line operational excellence services provider to industrial operations. By identifying and mitigating all manner of risks that can arise in plant operations and equipment failures, before they occur, we keep clients’ physical operations stable, reliable, safe, and productive.

James began his career as a Naval Marine Engineer, became a Professional Engineer, and over the years has also held various other designations including: Certified Management Consultant (CMS), Asset Management Assessor (CAMA),  Maintenance and Reliability Professional (CMRP), Maintenance Management Professional (MMP), and Certified Senior Principal in Asset Management (CSAM) credentials. James has operational, management, and executive experience in a variety of industries and locations. His deep understanding of the complexity in this field, and insight into what it takes to achieve superior results is unparalleled.

In addition to developing and delivering management education and training programs, James authored several books, numerous published executive and management insights (articles) on our website and in various publications. 

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