By: James Reyes-Picknell & Uri Wittenberg. In figure 2 below, it should be clear that The Conscious Asset Framework™ is general in nature. It is what we want to achieve but how do we get there?
Few of us are fans of cookie-cutter, one-size-fits-all, approaches and methodologies. They just don’t work without some sort of tailoring. Some consulting firms have rigid approaches and they won’t vary from them. Others claim to have no approach, but in reality most simply haven’t taken the time to articulate one. Most, including many “experts”, do use some guiding methodology or model even if they can’t (or won’t) describe it clearly.