About Us

Mistakes are not an option in your position. You want the best there is. I literally wrote the book on maintenance and reliability – the others have read it. I’m the guy the big-name consultancies bring in when they need a subject-matter expert.

I’m James Reyes-Picknell, CEO of Conscious Asset, a front-line operational excellence services provider to heavy industry.

By identifying and mitigating all manner of risks that can arise in plant operations and equipment failures, before they occur, we keep clients’ physical operations stable, reliable, safe, and productive.

I began my career as a Naval Marine Engineer, became a Professional Engineer, and over the years earned Certified Management Consultant, Asset Management Assessor, Maintenance Management Professional, and Certified Senior Principal in Asset Management credentials. I have gained operational, management, and executive experience in a variety of industries and settings, a deep understanding of the complexity in this field, and insight into what it takes to achieve superior results. Ask about our “Conscious Asset Method(TM)” for achieving superior results in client engagements.

In addition to developing and delivering many management education and training programs, I have authored several books and numerous published articles on Maintenance and Reliability. I literally wrote the definitive text on Maintenance Management that other consultants and firms use. When they want big results, the major consulting firms call on us.

Click here to book your complimentary, no-strings-attached consultation with me.