Many believe that if you can’t measure it, you can’t manage it. That’s just not right. Measurements can only count what is countable – dollars, production numbers, headcounts, timeliness, etc. They can’t count the achievement of objectives unless those objectives are purely numeric in nature.
For instance, you can count attendance or ticket sales for an event. It might appear to be a huge success by that measure, but is it a success if those attending didn’t enjoy the event?